EMR Silvertown boosts customer experience and green credentials with new purpose-built site

Investment in low carbon technology and improved customer access will help busy London site get ready for metal recyclers’ increased role in the circular economy

The multi-million-pound relocation of EMR Canning Town to a new, purpose-built site will provide customers with a modern, easy-to-navigate experience, as EMR prepares its sites for net-zero and the increased demands of a sustainable, circular economy.

The site – which has moved from Bidder St to Silvertown – will continue to accept metals as well as end-of-life vehicles (ELVs).

EMR, a world-leading UK-based recycler with sites across the UK, Europe and the USA, has committed to reach net-zero emissions by 2040. The new Silvertown site includes a fully-electric sheer and state-of-the-art electric cranes, with capacity for the whole site to switch to low carbon power as new technology becomes available.

Meanwhile, the new site’s compact layout has been designed to improve the customer experience – and speed of service – for small businesses, sole traders and members of the public who want to responsibly recycle ferrous and non-ferrous metals.

The fully enclosed sheer also reduces noise and particulate emissions, benefiting the local community and continuing EMR’s company-wide mission to be a positive and valued neighbour wherever it operates.

Steve Bareham, Director (Southern Region) at EMR, said:

“We’re very excited about the delivery of this new Silvertown site, which will have benefits for both our customers and colleagues. A brand-new layout will allow us to improve the overall customer experience, while the technology we’ve installed will help EMR on its journey towards net-zero.

“At EMR we are continuously investing in our sites, making them easy to navigate and improving the speed of our service. Our sites are ready to welcome everyone, whether you are looking to boost your bank balance or you want to play your part in saving the planet by responsibly recycling your unwanted materials.”